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Projects: Logos

Zew Tea

Designing a logo for ZEW Tea, a tea company featuring teas from global producers as well as accessories, involved a creative process focused on quality, global heritage, and natural goodness:

 

Our process began with a deep understanding of ZEW Tea’s core values and mission, which emphasize providing high-quality teas from around the world and premium tea accessories. We researched the target audience and the unique aspects they aimed to convey through their logo.

 

Concept development revolved around themes of nature, global diversity, and refinement. We envisioned a design that captured the essence of ZEW Tea’s dedication to offering a diverse selection of teas and a sophisticated tea-drinking experience—the logo needed to communicate authenticity, natural quality, and global heritage.


Moving into the design phase, we carefully selected elements that reflected ZEW Tea’s identity. The logo featured a stylized tea leaf set within a circular shape, symbolizing their products' natural and organic origins. The circular shape suggests unity

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and the global reach of ZEW Tea’s offerings.

 

The typography for “ZEW Tea” was chosen to be classic and refined, reflecting the premium quality of the teas and accessories. Using earthy tones, such as green and brown, created a harmonious and natural color palette, with green symbolizing growth, freshness, and health and brown representing tea's rich, earthy flavors.

 

The overall design was kept clean and elegant, focusing on the tea leaf and the brand name. This simplicity also conveyed a sense of purity and authenticity, aligning with the company’s values.

 

Technical considerations such as scalability, legibility, and color contrast were meticulously addressed to ensure that the logo could be effectively used across various marketing materials, packaging, business cards, and digital platforms, maintaining its impact and visual appeal.

 

The final result was a logo encapsulating ZEW Tea’s identity as a high-quality, globally sourced tea and premium tea accessories provider. The design elements, including the stylized tea leaf, classic typography, and earthy color palette, communicated the company’s mission to offer a refined and authentic tea-drinking experience to its customers.

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