Chesapeake Systems Branding

Chesapeake Systems, a leading provider of Towers, HVAC, and Plumbing solutions for the commercial industry, sought to revamp their brand identity to reflect their modern approach and industry expertise, with a strong focus on innovation and customer service. To achieve this, they enlisted Colour Urbanus to develop a comprehensive rebranding strategy and collateral that would position Chesapeake Systems as a cutting-edge and reliable partner in the media technology sector.

Colour Urbanus redesigned Chesapeake Systems’ website, creating a sleek, user-friendly platform with modern aesthetics, intuitive navigation, and informative content about their services, solutions, and industry insights. The new site emphasized their innovative approach and customer success stories. Business cards were updated to feature a clean, professional layout with the new logo, brand colors, and essential contact information, printed on high-quality paper stock for enhanced visual appeal and durability. Eye-catching pop-up banners were designed for events and trade shows, effectively communicating Chesapeake Systems’ key messages and value propositions through engaging visuals and concise taglines. Additionally, Colour Urbanus designed striking graphics for Chesapeake Systems’ trucks and trailers, incorporating the new logo and brand colors in a dynamic layout that captured attention on the road and at industry events.

The rebranding efforts by Colour Urbanus resulted in an enhanced brand image for Chesapeake Systems, positioning them as a forward-thinking and reliable partner in the media technology sector. The cohesive design across all collateral improved brand recognition and memorability among clients, prospects, and industry peers, receiving positive feedback from stakeholders. Overall, the collaboration between Chesapeake Systems and Colour Urbanus successfully strengthened Chesapeake Systems’ market presence and achieved their rebranding goals.