Branding your business is essential to establishing its legitimacy and quality, and distinguishing it from the competition in your market. Whether your company sells products, services or information, there are countless others seeking to harness the same demographic. The first trick to dominating your field is to be the company people first think of whenever they want what you have to offer in short, to be the "name" they first call to mind when they're ready to part with their hard-won capital.