U.S. Air Force Office of Family Matters Public Awareness Campaign for the Air Force Promote Family Child Care Program
Under a 16-month contract with the U.S. Air Force, Colour Urbanus designed and conducted a multifaceted public awareness campaign aimed at increasing use of Family Child Care (FCC) homes as the child care option of choice among Air Force service members and their families.
A Family Child Care (FCC) Toolkit for the U.S. Air Force Family Child Care (FCC) Coordinators to hold briefings with their leadership, the First Sergeants, about the FCC programs on their base. Materials included a binder with briefing details, information for off-base child care, parents’ frequently asked questions, an FCC program profile, a DVD, a CD-ROM, briefing evaluation tools, and various promotional items (mouse pads, T-shirts, tote bags, etc.).
Results of focus group interviews and data collected from surveys of FCC providers and First Sergeants indicated increased use of successful strategies to promote the FCC program and gradual improvements in attitudes of parents toward the FCC program in general.